There have been instances in the past where guild leaders have lost all sense of reality and fallen in love with their members. It's expected that you become somewhat parental regarding your guild, but there's always one or two folks who take it too far. Remember ages ago when I made a fairly poor analogy about how having the desire to lead is like having schizophrenia? Well the chances are that some of your realm's guild masters are truly insane. A recent WoW.com article has demonstrated this perfectly. In it, an anonymous guild leader is identified as being bloody crazy. No, they're not egotistical or a loot whore - they just demand certain members add her on Facebook and reply to her status updates and wall posts. Constantly.
The idea here is (essentially) a good one. Getting to know members outside of the game through social networking sites is a similar aim that forums try to connote. Unfortunately it seems this can be easily abused if your guild master happens to be attention-deprived. Don't get carried away with interacting with your recruits on a personal level. It's invasive and remember that you're all there for a higher purpose than to establish a glorified dating agency. Of course it's more acceptable for social guilds to do, but raiding progress guilds should opt for a good dungeon run over lovey-dovey time.
In summary:
Getting members attached to the leader is good.
Reciprocating that respect is also good, to a point.
Don't Facebook-stalk your members!
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